Kourtney Kardashian’s net worth has soared to an estimated \$65 million as of 2025, and she didn’t do it by being the loudest in the room. While her sisters chased headlines, Kourtney Kardashian played the long game. Her wealth grew through smart brand building, savvy investments, and a sharp understanding of the influencer economy. This article breaks down how Kourtney Kardashian made her money, built a business around wellness, and created an empire that’s as strategic as it is low key.
The Foundation: How It All Started on Reality TV
Kourtney Kardashian’s rise began with her appearance on Keeping Up with the Kardashians, where she quietly became a fan favorite.
From 2007 to 2021, the show served as her launchpad. Alongside her sisters, Kourtney earned millions in salary and backend royalties, helping fuel the early stages of the Kardashian family net worth. She also starred in spin-offs like Kourtney and Khloé Take Miami, adding even more to her reality TV fortune.
Estimated KUWTK Earnings Table
| Show | Years Active | Estimated Total Earnings |
|---|---|---|
| Keeping Up with the Kardashians | 2007–2021 | \$15–20 million |
| Spin-offs (various) | 2009–2015 | \$2–3 million |
| Hulu’s The Kardashians | 2022–2025 | \$6–8 million |
Poosh: Building a Lifestyle Brand on Her Own Terms
Kourtney Kardashian Poosh launched in 2019 as a wellness and lifestyle platform. It’s not just a blog it’s a brand built for modern women.
Poosh has become a key driver in Kourtney Kardashian’s business ventures, offering everything from beauty tips to product recommendations. With high engagement and partnerships in wellness, it now rivals Gwyneth Paltrow’s Goop in style and influence.
Poosh wellness brand revenue comes from:
- Affiliate marketing
- Sponsored posts
- Email list monetization
- Brand collaborations
Lemme: The Supplement Line That Expanded Her Empire
In 2022, Kourtney Kardashian launched Lemme, a line of gummy supplements focused on natural wellness and mental clarity.
The brand quickly found its niche in the crowded celebrity lifestyle brand space. Combining transparency, organic ingredients, and aesthetic packaging, Kourtney Kardashian Lemme has built strong customer loyalty and contributes several million annually to her bottom line.
Popular Lemme Products
| Product Name | Purpose | Avg. Price |
|---|---|---|
| Lemme Chill | Stress relief | \$30 |
| Lemme Matcha | Focus + energy | \$30 |
| Lemme Sleep | Natural sleep aid | \$30 |
Real Estate: A Quietly Lucrative Investment Strategy
Unlike some celebrities who flip homes for fast cash, Kourtney Kardashian holds long term.
She owns multiple properties, including a Calabasas mansion, a Palm Springs getaway, and shares in a La Quinta estate. These celebrity real estate assets have appreciated significantly, forming a reliable part of her net worth.
Notable Properties:
- Calabasas home purchased for ~\$7.4 million
- Palm Springs house near Kris Jenner’s vacation property
- Custom renovations featured in Architectural Digest
Instagram Influence: \$250K+ Per Sponsored Post
Kourtney’s Instagram may seem like family photos and wellness tips, but every post is potential revenue.
With over 214 million followers as of 2025, her feed generates income through Instagram sponsored posts, affiliate links, and organic promotion of Poosh and Lemme. She partners only with brands aligned with her aesthetic and values, keeping her influence genuine.
The Hulu Deal: A Bigger Paycheck for Less Screen Time
The Kardashians Hulu series gave the family a new platform and better control of profits.
Though Kourtney appears less often, she still earns from the overall family deal. Reportedly, the Kardashian-Jenner wealth grew substantially with the \$100 million+ contract, and Kourtney retained her producer credit, securing backend revenue.
Kourtney’s Business Style: Less Noise, More Strategy
Kourtney Kardashian is a Hollywood businesswoman who prioritizes authenticity over excess.
She’s turned down deals that didn’t match her brand and focused on building companies that reflect her lifestyle. With a deep understanding of influencer marketing and celebrity investments, she’s proven that slower, intentional growth pays off.
Major Kourtney Kardashian Business Ventures
| Venture | Type | Role |
|---|---|---|
| Poosh | Lifestyle brand | Founder/Owner |
| Lemme | Supplements | Founder/Creative Lead |
| Hulu Deal | TV content | Star/Executive Producer |
| Influencer income | Brand Partner |
FAQs About Kourtney Kardashian’s Net Worth
What is Kourtney Kardashian’s net worth in 2025?
Her net worth is estimated at \$65 million as of 2025, with income from business ventures, TV, and real estate.
How did Kourtney Kardashian make her money?
She built her wealth through TV salaries, her brands Poosh and Lemme, and savvy investments.
Is Poosh successful?
Yes, Poosh generates millions annually through content, collaborations, and affiliate partnerships.
Final Thoughts: A \$65 Million Empire Built on Strategy, Not Hype
While many focus on the flashier Kardashians, Kourtney Kardashian has quietly constructed a sustainable, health-focused empire. She’s proof that building wealth doesn’t have to come with drama. Through wellness entrepreneurship, smart branding, and family legacy, Kourtney Kardashian’s net worth stands strong and it’s still growing.
